Your Trusted Manufacturers’ Representative for Automation & Material Handling Solutions
DONALD EDSALL, MBA
President
Gabrelsen Associates delivers manufacturer-aligned automation solutions that enhance material flow, increase system reliability, and support scalable operational growth.
With nearly 30 years of experience developing material handling solutions across the intralogistics, food and beverage, and consumer packaged goods industries, Don Edsall and his team of industry-leading manufacturers will ensure the right products and technologies are aligned to drive efficiency, throughput, and long-term operational performance for your business.
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“I founded Gabrelsen Associates with a clear purpose: to align innovative automation technologies with operations that demand performance. This company reflects my commitment to technical credibility, strong manufacturer partnerships, and delivering solutions that truly improve material flow and operational outcomes.”
Throughout his career, Don’s work has been grounded in performance-driven alignment, technical credibility, integrity in execution, and industry stewardship. Donald is committed to building enduring manufacturer and client relationships that prioritize operational fit over volume, ensuring every solution supports reliability, scalability, and sustained growth.
Core Values:
- Performance-Driven Alignment – We are committed to delivering technologies that directly enhance throughput, reliability, and measurable operational performance.
- Strategic Manufacturer Partnerships – We collaborate with industry-leading manufacturers to ensure solution integrity, innovation access, and long-term value for our clients.
- Technical Credibility – Backed by nearly three decades of material handling experience, we approach every opportunity with practical knowledge and application depth.
- Integrity in Execution – We prioritize transparency, accountability, and long-term relationships over transactional outcomes.
- Industry Stewardship – We are dedicated to strengthening the material handling automation ecosystem through responsible representation and solution alignment.
Products by Flowsort
Flowsort specializes in intralogistics automation technology, offering high-quality solutions with a focus on modular systems and open interfaces. Flowsort’s plug–and–play, high-speed sorting diverters are best in the market, suitable for a wide range of sorting applications – easily incorporated into any conveyor system.
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Our application engineering experts transform your vision into a fully optimized, high-performance conveyor and sorting system. Get your system up and running quickly and efficiently with our comprehensive installation support. We can even ensure that your system is configured, integrated, and optimized for peak performance through our commissioning support phase.
Flowsort in Action
Dasstec – High-speed Flowsort modules with Interroll conveyors
Logisoft – Automation project for parcel sorting
Danich – Creative concepts for intralogistics solutions
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